Zachary Zaitzeff and Zaitzeff Burgers

Zachary Zaitzeff, owner of Zaitzeff Burgers in New York City, has achieved great success as a restaurant owner. Zaitzeff Burgers found itself a spot in New York Magazine’s 100 Best Places to Eat In New York City list in 2004, just one year after it opened. Zaitzeff Burgers is also regularly ranked as one of the best burgers in NYC, and the restaurant receives rave reviews on various user-based websites such as Yelp. Zachary Zaitzeff provides the following tips on how to achieve rave reviews from your customers.

  • Quality Food: At a restaurant, quality food goes a long way. Providing quality food will almost automatically get you positive reviews. To achieve excellence in food production, remember that ingredients and presentation matter in equal parts. Zachary Zaitzeff finds that using local, organic ingredients makes a huge difference at Zaitzeff Burgers. Customers can tell that Zaitzeff Burgers uses grass-fed beef by its superior flavor and tenderness. In addition, the way you present your food improves initial judgment, which can influence the way customers perceive the taste of your food.
  • Customer Service: Just as important as quality food is quality customer service. Customer service can make or break a Yelp review. Was a server rude or inattentive to customer needs? Negative review. Did the server have a friendly demeanor and provide excellent service? A positive review is sure to follow. Make sure to train your staff in the number one rule: the customer is always right.
  • Positive Atmosphere: A positive atmosphere is the third key to success and rave reviews of your restaurant. Of greatest importance is the cleanliness of your restaurant. The space should not only be clean, it should appear clean and put-together in terms of organization and decoration, down to the smallest of details. Additionally, providing a relaxing ambience with lighting and music will give customers an enjoyable experience at your restaurant.
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